After George Fret and Duke Kahanamoku surfing publicly demonstrated in California, the number of surfers began slowly but surely growing. Skated mostly on the boards, made from heavy mahogany, prototypes of which were classic Hawaiian Long board, adapted to the conditions of California. In 1928, a native of Wisconsin, Tom Blake (Tom Blake) organized the Pacific Coast Championships on surfing in Corona del Mar. The best surfers competed for the Pacific coast trophy Tom Blake until 1941, when the next tournament was canceled because of World War II. Blake was also the first photographer who made pictures of surfing from the water. But

One of the Californians who have made a great contribution to the popularization of surfing was John H. "Doc" Ball - a dentist, enjoys photography, one of hundreds of people who surf hooked forever. For him, as for most, surfing was "a great way to relieve stress." Doc was the first who began seriously photographing surfing and second, who photographed surfing "on the water", using a waterproof housing for the camera. Album "California Surf riders", which he published in 1946, became classics. It was told photos of ordinary people keen surfer, about partying on the beach, on the roads along the beach in California, while still unequipped. Doc met and made friends with the surfer Leroy Grannis, which he dragged into the picture. Le Roy, known as "Granny", continued the tradition of Doc photographing surfing. Later, Granny was one of the top photographers in the magazine "Surfing" - one of the respected journal of surfing.

One well-known at the time of surfers at Waikiki was Hawaiian Rabbit Kekai, who invented the so-called "hot dog surfing" - surfing on small waves. Despite this Rabbit was more interested in large waves, and that he was one of the first to ride on the southern coast of Oahu, famous for its huge waves. At 30-40, there were a lot of people who tried to stand on a large 7 meter waves and one of whom was John Kelly (John Kelly). John's parents were just an artist who settled in Hawaii. He grew up in poverty, surrounded by the same children from poor families who are not surfing from the following fashion, but from the fact that this was the only available entertainment. He often caught fish nets and surrounded by simple Hawaiian absorbed their philosophy. His life principles consistent with the philosophy of Hawaii: "Aloha aina, Aloha kai" which means "take care of the earth, care about the sea, and take from nature only what is really needed. In 1961 he founded the society "Save Our Surf", whose main task was to prevent the industrialization of the coast of Hawaii. Save Our Surf prevent more than 35 major projects that could significantly disrupt the ecology of Hawaii.